When it comes to marketing, you need to keep in mind that you have to promote your business exactly where your target audience is spending their most time. According to the research, around 90% of people spend 4 hours on an average on social media.
When it comes to Instagram Reels marketing then, content plays a major role in marketing. People engage with the content that they relate with, or it solves their problem or gives them some sort of information/value.
Your primary focus should be on fully comprehending your market’s deepest aspirations, pains, concerns, goals, and dreams, as well as those of your prospects. You must know them better than any of your competitors and then create marketing campaigns that clearly express how you can solve these issues.
Questions that Define Your Buyer
- Where does your dream buyer hang out?
- Where do your ideal buyer’s details come from?
- What are their challenges?
- What are their desires?
- What are their fears?
- What is their preferred form of communication?
- What terms, the exact language do they use?
- What does Buyer’s day look like?
- What makes the potential buyer happy?
The Instagram reel is a new platform, and Instagram is giving reach on reels because they want people to use the feature more. So as a creator or business, your motive should be to take advantage of this new feature and start making Instagram reels that give solutions to your prospect’s deepest desires, pains, fears, and dreams.
The key is giving solutions and providing valuable content for free so that people cannot ignore your content, and by watching just one reel, they cannot control themselves to open your profile and check put your amazing content on your page.
Traffic is a commodity like milk, butter, and other product you can pay for traffic and can buy it. There is no problem with traffic, but the problem is quality prospects or lead.
Why do businesses say they have a traffic problem? The truth is this: They don’t have a traffic problem! They have a conversion problem.
Traffic is on Instagram reels, but if you want to convert them, you have to make content that solves the problem or gives some value to the user. If you follow this simple rule, you will be shocked to see the result in just 4-5 months.
Some rules are:
Consistency: Consistency plays a major role when it comes to Instagram Reels marketing. Consistency is the key, and regularly uploading content makes your audience wait for your content as they know that your content is consistent and your video comes on Tuesday, Thursday, or Saturday.
Following the Trend: Do daily research of what new trend is going on and try to connect your product or service around that trend. You must have seen many brands doing this, be it Zomato, Paytm, and Fevicol. They use the trend and promote their brand around that trend. For example, Ronaldo’s controversy with Coca-Cola was trending, and Fevicol took advantage of the trend and took the spotlight by creative marketing strategy.
Make it Personal: Making it personal means social media is an interactive platform. So, it allows you to directly connect with your audience. By doing this you make a connection with your audience, and when your audience whos you and your business, then you have successfully gained their trust, and now if you will tell them to take a product or service, they will not think twice to gove their money to you for your service.
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