If the content is king, then video content is the emperor!
Videos can generate 1200% more engagement than any other form of media. On a Facebook page, a video increase engagement by 33%. Simply writing the word ‘video’ in the subject line of the email boost the chances of opening up the email by 13%. Incorporating a video in an email leads to 200-300% increase in click-through rate. There is an 80% conversion rate by including video on a landing page. The power that the video form of content holds today is unmatched. Today, videos have become an integral part of our lives. More than 68% of consumers prefer to watch videos about new products & services before making a purchase decision.
Benefits of video marketing on YouTube
YouTube has a massive user base:
In today’s fast-paced digital world, business- consumer dynamics have shifted and video marketing is one of them. YouTube is at the front. It boasts of more than 2 billion active users worldwide. As per the report by Fortune Land, which reveals some astonishing facts about YouTube demographics. Out of 2 billion user base, 11% are of the age group 18-24, 23% are in the age bracket of 25-34, 26% are from 35-44 & remaining ones are above that. And this number is supposed to grow. Thus, one must find ways to tap this vast pool of audience effectively & make your brand presence there.
YouTube is the second-largest Search Engine:
As per the Alexa, the second most visited site is YouTube after Google. It has become a media library- a vast pool of information has been uploaded every day across various topics.
Over 300 hours of content is transferred every minute & it processes over 3 billion searches every month more than Bing, Yahoo, Ask, AOL combined. So, you know where you need to put your content now.
Your SEO efforts can be boosted using YouTube video marketing. With Google universal search, comprehensive results in the form of images, videos, news, books are shown on the SERPs as the answer to what people search for. And the videos are leading the way. The pages with videos are 53% more likely to appear on the top of search results.
Drives Sales & Generates better ROI:
Videos are used to attract more eyeballs of the target audience. It is also because the human brain is hardwired to respond more to visual cues. Not only they prefer watching videos but also retain 95% more information. Hence, it becomes imperative to strengthen the sales pitch using videos. Give your sales a boost with the power of video marketing & an increase in ROI can play a significant role in the decision-making process.
Boosts Brand Awareness:
YouTube videos are one of the best ways to tap the global audience while boosting the local presence. Videos do a marvellous job in increasing brand awareness. With the right kind of videos strategy, the information around your brand can spread like wildfire.
A picture is often worth a thousand words. Videos are worth at least twice as much. A single video on YouTube generates 8 billion video views on average per day. This stat suggests, videos are a far more engaging form of content, they are a great way to connect with people, boost social media engagement & most importantly build trust & credibility in the mind of your audience.