Predicting the future feels strangely daunting after the year we just had with the entire nation suffering from the pandemic. However, there are trends and themes underway that anticipate, & which will paint digital marketing in 2021. Let us see a few of the expected trends of digital marketing which can be seen in 2021.
The cookie-less future:
A sea change for digital marketing is on its way & coming. The study states that Google’s industry-leading browser Chrome will stop carrying third-party cookies by early 2022, significantly modifying how digital ads are targeted and traced. Yet, even among competent digital marketers, there’s considerable confusion about how campaigns may be changed. 2021 provides a final year for digital marketers to teach themselves about the impact of the cookie-less future and to equip for it.
Post-pandemic, business leaders must be clear-eyed in assessing their newer forecasts and determining whether to proceed with relevant priorities or readjust to unforeseen realities. As the world wrestles with COVID-19, it is necessary to take into account what the post-COVID world is going to expect for those of us in the digital marketing realm. The pandemic has expedited the speed at which we are ‘going digital’ and has given new vigour to many online industries.
Machine Learning (AI/AR) opportunities:
The ability to magnify communications, measure and examine data in real-time and track consumer behaviours through machine learning means clients can get the right digital content at the appropriate time in their marketing journey. Artificial Intelligence (AI) and Augmented Reality (AR) draw new meaning to the online and e-commerce activities by presenting personalized content, which in turn improves conversions & income opportunities.< p style= "text-align:justify">Live, automated chatbots will remain to provide more knowledge and help lead customers to the best product to meet their needs.
Data-driven insights and first-party data-
Data collection comes as a pledge to defend privacy. Ensuring consumer data is protected is one of the top ways to build trust while still giving class experience. Google Tag Manager allows more digital advertising customization and assures users to get the right messaging through their online experience.
Interactive Social Media Content
While new social platforms seem to appear all the time, the top five social media sites include Facebook, Instagram, Twitter, Tumblr, LinkedIn, and Whatsapp respectively, remain the recommendation for social & digital advertising in 2021.
These platforms also cater as forums for customer support and on-going engagement by enabling businesses to create a constant interaction with their customers, no matter where they are.
This connection can provide digital experience without jumping around to keep the customer engaged.
Change never stops; much of it offering new opportunities. Forthwith is the time to make the best of what’s to come in 2021. Hence, marketers will need to customize customer communications and experiences based on their preferences, interests, and behaviour.