Importance of Online Reviews in digital Marketing. The study says customer reviews can increase conversions by 270%!
Well, do customer reviews matter? And the answer is a strong yes. With the rise of online & social media or third party platforms, customers can share their expertise with the realm in just a few clicks. Nowadays, the reviews are not only observed on e-commerce websites — they are flowing across the web — from social media to blogs/forums, Google My Business Reviews, Quora, etc. Also, with advancements, there are websites dedicated to customer reviews, such as TripAdvisor, Sulekha, etc. All of those sources provide consumers to smoothly give their opinion about the product reviews, whether they are positive or negative. These reviews are a worthwhile asset for any B2C company and can be essential for a business. Why are they so significant? How can businesses use them? Let us run through everything you need to know about the significance of customer reviews-
Purchasing Decisions Based On Customer Reviews
According to BrightLocal, 82% of consumers read reviews for local businesses, including 93% of people aged 35-54 in April 2020. This number already says a lot about the greatness of customer reviews and their influence on purchasing choices. Also, 48% of consumers only pay attention to reviews written within the past two weeks. Positive or negative reviews can significantly hit your sales because consumers will look for feedback before making a purchase decision. If they find the reviews honest and genuine, they will most probably listen to them. Customers want to compare to the reviewers; they want to hear opinions from people that seem like them, even if they are strangers.
Customers Will Tell You What They Think of Your Product
Consumers aren’t bound online and can share their opinions as they want to. They’re free to say honestly what they thought about the product and what they consider it imperative for others to know before making a purchasing decision. That’s where these reviews come in handy. By having opinions, businesses will understand what to implant, the details to correct, and the benefits of your product to affirm and support. Even negative reviews are valuable as they tell you what needs to be improved to allow a better product.
Search engine algorithms take into account the value of customer reviews. A high number of buyer reviews symbolises that your business is reasonable and safe. Your search engine rank will grow if you obtain more positive consumer reviews. When feedback regarding a product is shared on social media, browsers may want to look at the brand’s website, in turn, increasing the brand’s awareness and visibility. Feedback on consumer review sites can also impact the number of views of your site, for example of a hotel on TripAdvisor. This site allows travellers to rate hotels they visited, usually, and on specific traits of it (cleanliness, location, etc.).
Hence, the quality of customer reviews will proceed to grow as the amount of internet users increases. ‘Social Listening’ will permit you to observe all of your customer reviews from various sources in a central location and eventually provide you with actionable data.