The Covid 19 revolution has made many companies wind up or at least work from home, urging them to revise their Internet marketing strategies among many other things. The Young Presidents’ Organization’s (YPO) study registered 82% of business leaders are expecting significant declines in revenues over the next six months. These figures look bleak. How, then, does a business owner strategize his marketing spend wisely and stay adrift during these times?
Tweaking the Keywords
Times have changed and so have keyword searches. It comes as no surprise that keywords play an essential role. You could do aggressive SEO, to make sure your video, content ranks high and gets the highest traffic. You could support this with ads and posts on social media.
Again, it doesn’t matter what business you’re in – there are ways to working around how you can stay visible online.
Focus on decreased CPCs
If you have some funds to save on marketing efforts, use them to run paid ads. Because of the budgetary crisis, most businesses are now cutting costs, especially from their marketing budget. This is why ads are becoming less competing and are more affordable.
Using ads will help you promote your business more effectively to a large audience in a small budget and more quickly. Just assure that you’re targeting the right audience and there’s no spill-over.
Make sure you are visible to your TG
Let your audience know that you’re active. Send them emailers to let them know what you’re doing – any activity or just doing your bit by staying home and staying safe. This is a high time to get artistic and put this out in the form of videos on your social media channels just to make your visibility strong. Publish a good blog which is engaging, it will help for better eyeballs.
Organize Webinars & Events
Cancelled events have let financial losses and grief for many. With time and the Internet at its direction, you have a confined audience who uses Facebook Live and Instagram Live to engage in online events.
Live stream your product launch, webinar or any event on social media to involve your audience and develop an online presence. You can even offer discount codes to the first few people running your event. Or tell all those watching, something interesting about your product. This is a great way to grab their attention.
Use Relevant Hashtags
Omnipresent but very useful nonetheless, hashtags are your go-to in these trying times.
Stay focused on continuing visible, not letting your clients forget you and what services you offer in the best way that you can in the present scenario.
If you are interested in how to reshape your digital marketing strategy, please get in touch with us. Being consistent and regular in your digital marketing strategy will help you to increase your startup’s visibility most efficiently.